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The BAM Founders' Portfolio: A Private Investment Circle
At the heart of Butterfly Asset Management (BAM) lies an exclusive and focused opportunity the Founders’ Portfolio, reserved for just 100 private investors.
Each founding investor commits £250,000, with a clear and compelling target: to grow that capital into £1 million in equity over a period of 5 to 10 years. This is achieved through our proven model of:
Strategic acquisition of high-performance residential assets
Exclusive access to off-market and pre-negotiated opportunities
Full lifecycle management and yield optimisation
And soon, direct development of BAM-designed properties on secured land with planning
Once a founding investor reaches their £1 million equity milestone, they have the option to exit and realise their gains. BAM charges a 20% performance fee on the value generated only after the investor has reached the £1 million mark. This is not a flat fee model we earn when you earn.
This limited allocation ensures every investor receives the full benefit of:
Personalised portfolio construction
Early-stage growth trajectory
Access to BAM's senior investment team Entry into what will become one of the UK's most sophisticated mid-cap residential portfolios Institutional Scale. Tailored Segregation.
For pension funds, sovereign wealth funds, and institutional investors seeking to deploy capital at scale £25 million and above BAM offers a segregated, institution-only portfolio structure. This separate channel mirrors the core principles of our Founders’ Portfolio while delivering:
Institutional-grade reporting and governance Dedicated management teams Access to BAM's development pipeline ESG integration and social housing overlays
Options to co-develop or co-finance future schemes This institutional pathway is equivalent in scale to 100 individual investors, yet offers a streamlined onboarding and deployment process, with full transparency and strategic oversight.
Why Only 100?
The decision to limit the Founders’ Portfolio to 100 places only is deliberate. It allows us to:
Maintain operational focus and asset quality
Deliver genuine value and transparency to each investor
Build a model that scales through performance, not volume
Ensure that BAM’s early-stage investors share in the upside from day one
Once those places are filled, new private applicants will be placed on a waitlist or redirected to future institutional-led portfolios.